To market a product efficiently, it is imperative to understand the needs and desires of your clientele. Gathering information from your customers and prospects through surveys and focus group assessments is one of the best ways to capture and define changes within the market niche you are focusing on.

AutoData ExpertScan software is an excellent solution for automating the survey process. By creating and publishing forms with your own custom questions, you can collect the information necessary to develop products and services for your target market. ExpertScan even captures verbatim comments that elude other survey programs. Using an ordinary imaging scanner, AutoData software automatically extracts data from completed paper surveys, thereby eliminating cumbersome manual data entry. Our software recognizes handprint (ICR), checkmarks (OMR), barcodes and even machine-printed characters (OCR), which gives you more ways to collect timely, accurate data from paper surveys.

With NetE-nable, the new web module supplement to ExpertScan, you can create and publish the same survey in both paper and web formats. The resulting data is then collected in a cumulative database. This streamlined, efficient system allows for even faster compilation of statistics and facts. And with AutoData software, there is no special paper, expensive printing or proprietary scanner, so you get maximum flexibility and a low total cost of ownership. Plus, with image capture, handprint and barcode recognition capabilities, AutoData software gives you lots of ways to gather the data you need.

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